Gavin Nash • January 3, 2023

Websites by the month - an innovative approach to web design for business.

We have all seen the rise in monthly subscriptions in the last 5-10 years as a way to pay for products and services. 


Think Netflix, Stan etc in the television space, think about your mobile phone and home internet bills, your home and car loan - all monthly breakdowns. 


Have you ever thought why? 


It's because it is easy to manage a smaller monthly payment than a large up-front one. 


It's easier to budget for, it's easier to afford. Also you don't have the cost of upgrading. Netflix adds more shows every week at no extra cost, you can hand your car back after 48 months now. Life has become about smaller, bite sized chunks to pay for the lifestyle you want. 


Now think about your business...have you thought about how much this mentality has increased for digital assets like business software? Think Xero, Microsoft Office 365 and Adobe Creative Suite. If your business uses an appointment booking system like HotDoc in the medical space, all are paid for by monthly fees. 


Your business website is no different, it is a piece of software your business needs to attract new clients, communicate to them and promote your products or services. It needs attention to make sure it is in tip top shape to reflect the needs of new devices, design features and even integrations with third party software (like HotDoc, Shopify or Mr Yum).


Also SEO (search engine optimisation) is always changing so your site needs to change with it. 


Our subscription website design service includes all maintenance, optimisation and updates for the life of the site. No need to learn 'another system' - we do the updates for you. We make sure the changes are best placed for image optimisation (best page load speed) and SEO with keywords, page headings and descriptions. 


Our service also includes your business Google and Bing business listings (establishment and updates). 


Our prices are $300 + GST per month for the first 12 months then $175 + GST for every month thereafter for the life of the site. Easy and affordable for any sized business. 


Contact Gavin to chat about your business website needs. gavin@mulcahy.com.au or 0448 686 560. 


Summary:

  • A website build and ongoing updates with just a phone call to our Australian based team.
  • Professional design including stock images and written content for your business.
  • Access to an Account Manager who can help you with changes to your website each month.
  • Be found on Google and Bing with in-built on-page Search Engine Optimisation.
  • Statistics emailed to you monthly.
  • Images optimised for best page load speed.

Get Found, Get Chosen - how does your business get found online?

By Gavin Nash • September 28, 2025
Be Discoverable. Be the Preferred Choice. In today’s digital landscape, visibility is everything—and selection follows discovery. 🔍 Search Engine Dominance Google commands over 90% of the global search market, while Bing holds approximately 5%. We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking. We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score. 🌟 The Review-Driven Economy Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility. Our Review Strategy: Encourage reviews from clients, suppliers, and colleagues. Integrate review requests into your email signature. Automate follow-ups post-transaction (e.g. via Zapier and Xero). Include review prompts in newsletters and direct outreach. Respond to every review using relevant keywords to boost SEO. Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor). Provide a private feedback channel to capture concerns before they become public. 📍 Google Business Profile Optimisation Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility. 🔎 Local Search Exercise Search your industry in your area—e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen. 💼 Our Packages We offer three tailored packages starting at $495/month—less than $6,000 annually—to help you attract and convert more leads. Our services include: Review generation and response management Your very own AI-powered website chatbot assistant trained on your businesses products and services Listing optimisation to improve visibility and conversion 📌 Final Thought This strategy complements—rather than replaces—your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often. 

Marketing Maintenance: The Key to Staying Visible and Relevant

August 20, 2025
Business marketing is not just a tool to boost sales when times are slow—it’s an essential part of maintaining the health and visibility of your business.
Why Social Media for your business matters more than ever

Why Social Media for your business matters more than ever

July 29, 2025
In today’s digital-first world, your social media presence often serves as the first impression of your brand. At Mulcahy & Co Marketing , we specialise in crafting compelling, high-quality content that elevates your brand’s voice, engages your audience, and drives real results. The Power of First Impressions Whether you're a startup, a growing business, or an established brand, your social media channels are often the first place potential clients, partners, or customers go to learn more about you. What they see in those first few seconds can make or break their decision to engage. A strong, professional social media presence builds credibility, trust, and recognition—while an inconsistent or outdated feed can do just the opposite. Why Professional Content Creation Matters Professional content creation goes beyond pretty pictures and trendy captions. It’s about strategy, consistency, and creativity , all aligned with your business goals. Here’s what sets our content creation services apart: Tailored Strategy: We don’t believe in one-size-fits-all. Our team takes time to understand your brand, audience, and objectives to build a content strategy that truly reflects your voice and values. Consistent Branding: From your visuals to your tone of voice, we ensure every post strengthens your brand identity and tells a cohesive story. High-Quality Visuals: With professional photography, video, and graphic design, we create scroll-stopping content that captures attention and builds engagement. Engaging Copywriting: We craft captions that not only resonate with your audience but also drive action—whether that’s a click, a comment, or a conversion. Staying Ahead in a Competitive Market Social media is fast-moving, and trends evolve constantly. With Mulcahy & Co on your side, you’ll never fall behind. We stay ahead of the curve, using the latest tools, trends, and insights to keep your content fresh, relevant, and impactful. Let’s Build Your Brand Together Whether you need a full-service content plan or support with specific campaigns, our team is here to make your brand stand out. At Mulcahy & Co Marketing, we help you turn followers into fans—and fans into customers. Ready to level up your social media presence? Get in touch today and let’s start creating content that connects.
More Posts