Red Cliffs Ag Machinery
#WEBSITE

Red Cliffs Ag Machinery

Red Cliffs Ag Machinery had an old website in need of updating.  Given they are a custom machinery manufacturer, amongst other things, a gallery of the types of work they product was crucial.  We identified ways to improve their search rankings and delivered a fast loading, responsive new site.

Our client identified that their existing website needed updating. They wanted to be able to add in further sections about their services, add videos and a project gallery as well as links from their suppliers. They also wanted the site to return better in Google searches. Their old web designer was not responsive with updates when they were asked to, resulting in our client never asking for updates.


Process:


Our first meeting with the client involved discussing what was missing from the current site and how we could assist. 


The existing site was with a large corporation and the client was not sure how to make changes. The best way forward was to design a brand-new website, giving the client the assurance of a local contact who can make changes in the future at any time.


Next, we sat down with the client to organise the website layout. New pages and sections were identified. This was followed by collection of the content and booking in of professional photography.


Features:


The brand new website clearly identifies the clients products and services with easy access to these from the main navigation as well as branding icons situated on the home page.


The suppliers logos were placed on the home page to show the major brands stocked in store.  Links to the suppliers were added in the product descriptions.


Raw video content was provided to us. Our team used this to produce videos featuring the RCAGM branding and uploaded to both the website and YouTube.


A project gallery page was created using existing photography. This showcases the ability of Red Cliffs Ag to produce custom made machinery and highlights the variety and range of what they can build.


The whole site was then tied together with professional photography.

Share by: