Marketing News

Gavin Nash, Marketing Director at Mulcahy & Co, said on Episode 52 of the FS360 podcast with Danny Archer that consistency is key when establishing your digital footprint.

Make your school stand out and be ready for next school year with this professional marketing package! Mulcahy & Co Marketing is a one-stop shop for your school’s marketing needs. Speak directly to prospective parents with a virtual school tour, or bring attention to a recent school event with a news item. Share these directly from your new website to your social media accounts to keep your school’s presence front of mind for potential future enrolments. We take care of all your marketing requirements, allowing you to focus on the day-to-day running of the school.

In an ever-changing digital landscape, sometimes it can feel like a daunting task to navigate the constant changes in trends and technologies within the realm of digital marketing.

In today's digital age, social media has become an integral part of marketing strategies for businesses.

Our Marketing Team recently completed this branding for a local Ballarat land developer.

We have all seen the rise in monthly subscriptions in the last 5-10 years as a way to pay for products and services. Think Netflix, Stan etc in the television space, think about your mobile phone and home internet bills, your home and car loan - all monthly breakdowns. Have you ever thought why? It's because it is easy to manage a smaller monthly payment than a large up-front one. It's easier to budget for, it's easier to afford. Also you don't have the cost of upgrading. Netflix adds more shows every week at no extra cost, you can hand your car back after 48 months now. Life has become about smaller, bite sized chunks to pay for the lifestyle you want. Now think about your business...have you thought about how much this mentality has increased for digital assets like business software? Think Xero, Microsoft Office 365 and Adobe Creative Suite. If your business uses an appointment booking system like HotDoc in the medical space, all are paid for by monthly fees. Your business website is no different, it is a piece of software your business needs to attract new clients, communicate to them and promote your products or services. It needs attention to make sure it is in tip top shape to reflect the needs of new devices, design features and even integrations with third party software (like HotDoc, Shopify or Mr Yum). Also SEO (search engine optimisation) is always changing so your site needs to change with it. Our subscription website design service includes all maintenance, optimisation and updates for the life of the site. No need to learn 'another system' - we do the updates for you. We make sure the changes are best placed for image optimisation (best page load speed) and SEO with keywords, page headings and descriptions. Our service also includes your business Google and Bing business listings (establishment and updates). Our prices are $300 + GST per month for the first 12 months then $175 + GST for every month thereafter for the life of the site. Easy and affordable for any sized business. Contact Gavin to chat about your business website needs. gavin@mulcahy.com.au or 0448 686 560 . Summary: A website build and ongoing updates with just a phone call to our Australian based team. Professional design including stock images and written content for your business. Access to an Account Manager who can help you with changes to your website each month. Be found on Google and Bing with in-built on-page Search Engine Optimisation. Statistics emailed to you monthly. Images optimised for best page load speed.

It’s been some time since you built your website, now may be a good time to update it. Here are some reason’s why it’s a good idea:

From our first appointment our client highlighted their need for a website as well as some graphic design work including vehicle signage, a promotional flyer and some work on their social media pages. A website build was particularly important for the client as they wanted to promote their cleaning services and the areas they service in and around the Sunraysia district. We also identified the need for both Google My Business & Bing Business Listings.

Sunraysia Outdoor Blinds. Mark and Tricia contacted Rachel at Mulcahy & Co as their original website was very old (2007) and outdated. They wanted to bring it up to date with current information and in line with new technology. Their aim was to be more findable online, have more people making enquiries and to showcase their work in a more modern way that worked well on a mobile phone.