The Australasian Housing Institute
Marketing Case Study
The Australasian Housing Institute unite and support the social, affordable and community housing sector across Australia and New Zealand.
Their purpose? To empower people in our industry to excel in their work, and to love what they do.
The Challenge
Our Work
The Value
The AHI are an organisation with a disparate workforce. Their staff live and work all over Australia and New Zealand without a central office space.
Our challenge is to work with the staff, including directly with the CEO, to develop marketing and communications to deliver value to their paying membership base.
After an initial marketing plan was developed by our team, we undertake all branding, graphic design and web design for the institute.
- Posters
- Banners & Stationery
- Website design & updates (including their quarterly online publication HousingWORKS)
- Signage (including a full 3m x 3m expo stand with all merchandise and giveaways designed, quoted and ordered with suppliers)
- Social Media posting and boosting
- Regular meetings and statistics reporting from all digital platforms such as social media, website and Google listing.
The Australasian Housing Institute can lean heavily on our in-house marketing team for regular website updates, including the creation of new editions of their publication HousingWORKS where we work hand-in-hand with copywriters, ahi staff and advertisers on a tight schedule. After publication of each issue, we supply ahi with a detailed statistical report of readership.
We were also able to help the Australasian Housing Institute with website integration of their 3rd party membership and event management system GlueUp by developing a custom website widget to list upcoming events in a number of formats with live data pulled from the GlueUp API.
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