Harwood Grains

Marketing Case Study

Harwood Grains are a family owned company who provide Grains and Stockfeeds to farmers and animal owners.


They have a unique business model where they are the wholesaler and the retailer for differing products in the 30 product library.

The Challenge

Our Work

The Value

Harwood Grains came to Mulcahy Marketing with an all-to-familiar situation. Their in-house marketing person had resigned and walked away from the business, without notice, and without the opportunity for a handover of work.


CEO Paul Harwood saw this situation as a risk for the business - having all the marketing knowledge in one person's control. By hiring Mulcahy Marketing under a monthly retainer, the work is now getting completed under a detailed marketing plan and shared action calendar.

After an comprehgensive marketing plan was developed by our team, we now undertake all branding, graphic design and web design for the business. 

  • Branding including sub brand and product design
  • Banners, Brochures, Stockbook & Stationery
  • Website design & updates (including micro-sites for some of their individual products)
  • Signage (including a full 6m x 3m expo stand with all merchandise and giveaways designed, quoted and ordered with suppliers)
  • Design and procurement of truck vinyl
  • Social Media posting and boosting
  • Regular meetings and statistics reporting from all digital platforms such as social media, websites and Google listings.

By utilising our talented and diverse team for their marketing needs, Harwood Grains get access to a wide range of skills and advice, whilst also avoiding the previous pitfalls they faced with an in-house marketing person. 


They also save money at the same time.  By using Mulcahy Marketing,  Harwood Grains saves over 50% on what they used to pay their in-house marketing person.


Note: Our fees are invoiced like any other supplier. No need for you to pay superannuation, payroll tax, hardware, software, cameras etc.


Let us become a valued partner in your business success.

Harwood Grains are a family owned company who provide Grains and Stockfeeds to farmers and animal owners.

Case Study Enquiry

Let's Chat About Your Business Marketing

Like what we've done for Harwood Grains and looking to do something similar?  We would love to help.  Simply complete the form below, giving us a bit of detail about your business and where you are facing challenges and a member of our team will get back to you as soon as possible.

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