The Golden City Hotel is a hotel in Ballarat's CBD. It offers meals, drinks and coffee 7 days per week and offers 2 x function rooms and a beautiful balcony that overlooks green Sturt Street.

The Golden City Hotel has been a staple in central Ballarat for a long time, since 1856 to be exact! It's challenge is to re-engage with a local audience. To encourage visitation from the locals of Ballarat.

Tourist traffic is very good for the hotel, but booking functions and encouraging the local audience to return as a regular is the challenge.

After an initial marketing plan was developed by our team, we now undertake all branding, graphic design and web design for the business. 

• Menu design
• Website design & updates
• Signage (including directional and way finding)
• Social Media posting and boosting
• Development of Loyatly Club loyalty program
• Regular meetings and statistics reporting from all digital platforms such as social media, website and Google listing.

By utilising our monthly subscription model, The Golden City Hotel gains regular access to our creative team to develop all of their hospitality collateral as well as keep the website updated with menus, specials and functions.

By partnering with Mulcahy Marketing, they gain back all the time they used to spend trying to do their own marketing meaning hotel staff can focus on running the venue and ensuring patrons have an amazing experience.  

Our service is simply invoiced like any other supplier so there is no need for the hotel to employ internal staff and also no need to pay other ongoing costs such as Work Cover, Superanuation, Computers, Software and Cameras etc.