Kanga Dig It Landscaping

Marketing Case Study

Kanga Dig It are a landscaping company who specialise in residential gardening and landscaping in and around the Ballarat region. They assist with build form items such as retaining walls and decks too.

The Challenge

Our Work

The Value

Kanga Dig It were suffering from the challenges of a lot of small, service based businesses. They were either too busy or too slow with their workload. Owner Garry has 3 full time staff and a list of many happy clients from the past 7 years but didn't have anything in place to keep in touch with them.


Our challenge was to get his brand back in front of those clients and encourage word of mouth referrals amongst their networks. As Kanga Dig It didn't have budget for large and expensive ad campaigns, we worked with the current list to achieve regular enquiry and quotes for Garry.

After an initial marketing plan was developed by our team, we undertake all branding, graphic design and web design for the business. 

  • Brochures & Stationery
  • Website design & updates
  • Signage (including 'lawn by Kanga Dig It' signs)
  • Social Media posting and boosting
  • Email newsletter to the client base to reintroduce the business to them and encourage return business
  • Regular meetings and statistics reporting from all digital platforms such as social media, website and Google listing.

By developing and executing a regular, structured marketing plan, we have evened out the work load for the Kanga Dig It team throughout the year.   No longer are there quiet periods in the winter and the team can focus on doing great landscaping work for their clients.  

Kanga Dig It partnered with Mulcahy Marketing to reacquaint their existing client base with their range of landscaping services.

Case Study Enquiry

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Like what we've done for Kanga Dig It Landscaping and looking to do something similar?  We would love to help.  Simply complete the form below, giving us a bit of detail about your business and where you are facing challenges and a member of our team will get back to you as soon as possible.

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