Werribee RSL

Marketing Case Study

Werribee RSL has been serving the community and their members for many years. The club welcomes everyone whether you’re ex-service personnel or their family, a member or ex-member of emergency services, or simply wish to be part of the club and community on a social basis.

The Challenge

Our Work

The Value

Werribee RSL were not in a position to hire a full time Marketing person internally and had trouble recruiting a part time person in this role so we have filled this need for them.


Our team of designers, web developers and marketing experts means the management at the club can rely on quick turnaround from our team for all requests. Our team mean the club get access to a wide variety of skills that are needed to effectively market the club to the community and their members.

After an initial marketing plan was developed, we undertake all branding, graphic design and web design for the club. 

  • Posters
  • Banners & Stationery
  • Website design & updates
  • Signage (including the digital signage on the street and on televisions inside the club)
  • Social Media posting and boosting
  • Photography
  • Videography

We work with Werribee RSL under a cashflow friendly, monthly retainer. We invoice a regular amount each month making it easy for the club to budget.


By outsourcing their marketing, the club eliminates all the additional costs of having a staff member such as superannuation, work cover and other office expenses such as computers, software and cameras.


Production costs such as printing, sponsorship, licensing and advertising are additional but can be managed by us if required.

Mulcahy Marketing helped Werribee RSL communicate to their existing members and to attract new members.

Case Study Enquiry

Let's Chat About Your Business Marketing

Like what we've done for Werribee RSL and looking to do something similar?  We would love to help.  Simply complete the form below, giving us a bit of detail about your business and where you are facing challenges and a member of our team will get back to you as soon as possible.

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