Adam Foale • November 22, 2021

Sunraysia Outdoor Blinds: Case Study

Client: Sunraysia Outdoor Blinds

 
Industry: Indoor and Outdoor Blinds. Mobile Service. No Storefront. They travel to their client for appointments.

 
Goals with the site: Mark and Tricia contacted Mulcahy & Co as their original website was very old (2007) and outdated. They wanted to bring it up to date with current information and in line with new technology.

 

Their aim was to be more findable online, have more people making enquiries and to showcase their work in a more modern way that worked well on a mobile phone.

 

The process: Text partially provided by the client. Further copywriting was done by Adam from Marketing. Photography was provided by the client.

The Marketing team designed and developed a new website with separate pages showcasing Indoor and Outdoor Blinds.
Each section displays the types of blinds and options available. We were provided with brochures and images that we added to the site from the manufacturers – these are now downloadable also.

On the home page we created a Project Gallery which provides information about the project they were appointed to do with results and images. We added a photo gallery page to showcase images of their work and the types of blinds. We find that pictures can be the best way to sell and inform rather than long explanations in text.


TWe assisted in the creation of a new email address and this was added to the site so that Mark and Tricia can now receive and respond to emails.

We also created both Google My Business and Bing Business listings so that Sunraysia Outdoor blinds can be found easily and called directly from a Google search on a mobile phone.


Both Mark and Tricia are very happy with their new website and plan to regularly update it with recently completed projects. View the new website here www.sunraysiaoutdoorblinds.com.au

By Gavin Nash August 21, 2024
Marketing consultants and accountants help businesses succeed via strategic planning and financial management. Learn how these professionals improve market strategy, performance, and economic stability for sustained development. Introduction Success in today's business world requires more than a great product or service. Strategic planning and budgetary management are needed. Here come marketing specialists and financial officers. Each has distinct talents that boost company development when combined. Marketing Consultant Role - Recognizing Market Trends They know customer behavior and market trends. They begin with significant market research to identify trends, customer preferences, and competition. They analyze this data to assist firms in predicting market trends and modifying tactics. This proactive strategy keeps marketing current and successful, helping organizations remain ahead of the competition. Creating Effective Strategies This must create and execute a successful marketing strategy. Their campaigns target targeted audiences with specialized messaging. Real market data, not assumptions, informs these initiatives. This method improves marketing initiatives by increasing consumer engagement and conversion rates. Growth and Brand Positioning They create engaging brand narratives and manage brand communications across platforms to boost a company's exposure and reputation. This includes social media, digital ads, and content marketing. Marketing experts boost brand awareness and client loyalty, boosting company development. Performance measurement and optimization Measure and optimize marketing performance is another important consultant task. They measure marketing campaign success using KPIs. Through extensive performance data analysis, they determine what works and what doesn't for changes and enhancements. This continuous tuning optimizes marketing techniques for optimal efficacy and ROI. The Role of Accountants - Management and Financial Planning They advise on resource allocation via budgeting, forecasting, and financial planning. Their knowledge helps organizations make smart spending and investment choices to boost growth and stability. Compliance and Tax Optimization Tax standards are complicated, but they can help you comply. They comply with regulations to file taxes and assist companies to avoid fines. They also find tax savings and reduce tax bills, assisting firms to reinvest and thrive. Financial Reporting and Analysis Financial reporting must be accurate to comprehend a company's finances. These personnel provide precise financial accounts and reports that show financial health. They inform company choices by analyzing this data. Financial clarity helps firms evaluate performance, manage cash flow, and plan strategically. Cost-Control and Efficiency Cost containment and operational efficiency are other accountant priorities. They track and cut wasteful expenditures. They boost profits and financial health by finding cost-saving options and optimizing procedures. Collaboration between marketing consultants and accountants - Integrated business strategy They work together to boost the company. Coordination of marketing and finance initiatives promotes growth. Financial information helps marketing experts enhance their tactics, while they examine marketing goals when budgeting. This alignment guarantees that all company parts work toward common objectives. Improvements in Decision-making They improve decision-making. Marketing experts analyze market trends and customer behavior, whereas accountants analyze finances. This complete picture helps firms optimize resource allocation and prioritize high-potential activities. Long-Term Success They work together for long-term company success. They provide financial stability and efficiency while marketing advisors boost growth via brand positioning and initiatives. They offer a balanced strategy that promotes sustained growth and company success. Conclusion Accountants and marketing experts are crucial to corporate success. Marketing consultants know market trends, strategy, brand positioning, and performance improvement. Financial officer help with financial management, tax compliance, reporting, and cost control. Together, these specialists produce a synergy that boosts strategic development and operational efficiency. They both are essential for organizations to succeed in today's competitive industry.
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