#Services

Digital Marketing & Advertising

Digital marketing has many advantages over other traditional forms of advertising.  Reach highly targeted audiences based on location, gender, age and other demographics to increase conversions.

Be seen by the right people at the right time. We'll help you identify the best way to attract new customers and communicate with existing customers.


Audience targeting is extremely important in today's digital world. Gone are the days of "shotgun" marketing, blasting out the same ad or offer to a huge audience, at huge cost, only to have a few bites.  Digital Advertising offers us a great way of sharing your business story with your audience in a highly targeted way. By creating and sharing engaging content, including videos, audio and imagery, exclusive offers, events and giveaways, you can attract the type of customers you want more of. 


Some examples of targeting include;

  • showing an ad to an audience within 20km of a certain location,
  • sending a product offer to customers who have purchased within the last 3 months,
  • showing a discount code to first time site visitors. 
     

The list is almost endless.

Advertising and Email Marketing in Ballarat, Geelong and Mildura

Email Marketing to your customer base

Email Marketing can be a powerful marketing tool when communicating with your existing client base. A well designed and formatted email, aimed at the right audience segment at the right time can be hugely successful. They are also a great way to communicate your business expertise to your current customers - to encourage them to use your business more (turn current customers into larger customers) or to encourage word of mouth amongst your biggest advocates.


Many of our clients make direct sales from these EDMs (Electronic Direct Mail) when sent regularly and strategically.

Paid Advertising or PPC (Pay per click)

At Mulcahy Marketing we can setup and manage your Google Ads campaigns. We can place your brand, products or services to the right people at the right time, at a budget you set.  From simple PPC (pay-per-click) search campaigns and display ads, to YouTube video advertising and shopping ads.  Know the impact of your campaigns on site visitation, form submissions and product sales using conversion tracking.  Even market to previous site visitors using remarketing campaigns.


These campaigns are handled by our in-house experts, not outsourced, and get you the best value for money.

Digital Marketing & Advertising Work

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